LIVING WITH YOURSELF

“DOUBLE THE RUDD MEANS 

DOUBLE THE CHARM."

IGN

Paul Rudd. Two roles. One campaign.

Directed by Jonathan Dayton and Valerie Faris (Little Miss Sunshine, Battle of the Sexes).

I led the global creative campaign, including a dual-character gallery shoot and cross-platform content that brought both versions of the character to life,.

It was a technically and creatively complex campaign, anchored by actor who proved to be as collaborative as he is talented.