NOBODY WANT THIS.

“RESUSCITATING

THE ROM COM”

The New York Times

Put down your ice cream.

I led the campaign creative, deliberately steering away from traditional rom-com tropes in favor of something more modern, grounded, and character-driven, anchored in the chemistry between Kristen Bell and Adam Brody.

A culture-cutting campaign and creative suite that propelled Nobody Wants This. to Netflix’s most-watched rom-com ever.

Bonus – a season 2 renewal announcement that had fans screaming.